Voices of SF

Real takes on SF, by real people.

Voices of SF is an ongoing project that keeps a finger on the city’s pulse, tracking how San Franciscans really feel as the city evolves.

this week's nps

Net promoter score (NPS) measures how likely people are to recommend something, on a scale of -100 to 100.

55

55

55

No change

Week ending Jan. 2, 2025

55

About the study

Hearing from people
who make up San Francisco

Hearing from people who live here

San Francisco is a diverse city filled with different people and different experiences.

This study listens directly to the people of San Francisco to understand how people in the city feel about the city right now, not what the outside perspectives are saying.

Goals of the study

01

01

Hear from people across neighborhoods and backgrounds

Hear from people across neighborhoods and backgrounds

02

02

See how feelings about the city change week by week

See how feelings about the city change week by week

03

03

Bring together many voices to show how San Francisco is really doing (and evolving)

Bring together many voices to show how San Francisco is really doing (and evolving)

Let your voice be heard

Voices of SF is updated continuously as more people participate. Take the survey and help shape how the city is represented over time.

Perspectives from
across San Francisco

Perspectives from across San Francisco

Perspectives
from across
San Francisco

Below are selected responses from people who have taken the survey. These quotes show how people describe their own experiences in San Francisco right now.

Your neighbor in the Marina said:

“Balboa is the best bar in SF.”

Your neighbor in Twin Peaks said:

“There are 30 different sets of staircases that are hidden in different areas of SF.”

Your neighbor in the Marina said:

“As a bird watcher, love Fort Mason and Chrissy Field.”

Your neighbor in North Beach said:

“The end of Pier 7 is the best view of the whole city.”

Your neighbor in West Portal said:

“San Francisco is a wonderful place of resources, love and happiness.”

Your neighbor in Bayview said:

“It's not just a place for rich people; it’s also a place where a working class people and immigrants live, and there's a lot of rich history here.”

Your neighbor in the Mission said:

“You can have friends of every nationality here.”

Your neighbor in the Castro said:

“It’s one of the only places where you can truly be yourself.”

Your neighbor in the Sunset said:

“You get all four seasons in one day.”

Your neighbor in the Marina said:

“Balboa is the best bar in SF.”

Your neighbor in Twin Peaks said:

“There are 30 different sets of staircases that are hidden in different areas of SF.”

Your neighbor in the Marina said:

“As a bird watcher, love Fort Mason and Chrissy Field.”

Your neighbor in North Beach said:

“The end of Pier 7 is the best view of the whole city.”

Your neighbor in West Portal said:

“San Francisco is a wonderful place of resources, love and happiness.”

Your neighbor in Bayview said:

“It's not just a place for rich people; it’s also a place where a working class people and immigrants live, and there's a lot of rich history here.”

Your neighbor in the Mission said:

“You can have friends of every nationality here.”

Your neighbor in the Castro said:

“It’s one of the only places where you can truly be yourself.”

Your neighbor in the Marina said:

“Balboa is the best bar in SF.”

Your neighbor in Twin Peaks said:

“There are 30 different sets of staircases that are hidden in different areas of SF.”

Your neighbor in the Marina said:

“As a bird watcher, love Fort Mason and Chrissy Field.”

Your neighbor in North Beach said:

“The end of Pier 7 is the best view of the whole city.”

Your neighbor in West Portal said:

“San Francisco is a wonderful place of resources, love and happiness.”

Responses are anonymized and lightly edited for clarity.

Voices of SF

Voices of SF

Voices of SF is an independent effort organized by Outset to understand what living in or visiting San Francisco feels like at this very moment.

SURVEY DISCLAIMER: All participants who have participated in the survey about perceptions of San Francisco are between 18 to 65 years of age and have explicitly agreed to have their answers recorded and shared for marketing purposes anonymously. Participants who take the survey receive no monetary or non-monetary incentive. Participants may exit the survey at any time or email marketing@outset.ai to remove their response.